Flexible color solutions for decorative and industrial applications.

Waterborne, highly concentrated, VOC and APE-free Color System with the focus on offering a broad color space coverage with an optimum performance for a wide range of application areas. COLORTREND® Selection Concept contains organic colorants as well as a wide variety of inorganic colorants. The colorant selection can be optimized for any specific need like (outside) durability, opacity or cost of color formulations. Any combination of colorants is possible; this makes COLORTREND® Selection Concept a flexible and customized solution. To meet ever-changing market demands it is possible to change the colorant selection as required. With COLORTREND® Selection Concept paints can be tinted that comply with the Decopaint Directive 2010. Many paints with stricter, voluntary eco-labels like Blue Angel or Euroflower can also be tinted with COLORTREND® Selection Concept colorants.